PEOPLE LIKE STORIES. THEY CAN RELATE TO THEM. THEY REMEMBER THEM. THEY RETELL THEM. AND, LUCKY FOR US, EVERY BRAND HAS ITS OWN UNIQUE STORY.

SOME MIGHT SAY THAT
BRAND NARRATIVE IS JUST A FANCY WAY OF SAYING "THE STORY". ALL WE KNOW IS THAT A STORYTELLING APPROACH IS THE BEST WAY TO GET PEOPLE TO RELATE TO A BRAND.

ALTHOUGH WE BELIEVE THAT THE NARRATIVE SHOULD DICTATE THE MEDIUM, WE ARE PARTICULARLY FOND OF USING AUDIO VISUAL SOLUTIONS.

BUT NO MATTER THE MEDIUM, TODAY'S CONSUMERS CHOOSE WHAT THEY CONSUME, AND TO WHAT EXTENT. THEY ARE LOOKING FOR EXPERIENCES.

THAT IS WHY WE ENSURE THAT THE BRAND NARRATIVES WE CREATE ARE INTERACTIVE. IN EVERYTHING WE DO, WE TALK WITH CONSUMERS, NEVER AT THEM.

TO CREATE INTERACTIVE NARRATIVES, IT IS ESSENTIAL TO HAVE THE RIGHT DIGITAL SUPPORT. OUR TEAM OF SPECIALISTS ARE ALWAYS AT THE FOREFRONT OF TECHNOLOGY AND TRENDS.

IN THE END, OUR EXPERIENCE AND EXPERTISE COMES TOGETHER IN A PERFECTLY INTEGRATED CAMPAIGN THAT ENGAGES WITH CONSUMERS ON A PERSONAL LEVEL.

AT THE END OF THE DAY,

OUR WORK SPEAKS FOR ITSELF.

WRESTLERISH
SLEEP
Wrestlerish, an up-and-coming local alternative country band, came to us for a music video. They had a budget of next to nothing, but still wanted to reach as many of their fans as possible.

We decided that the best way to do this was by crowdsourcing; to get the fans to interact with the band in a way that has not been seen before, to get the fans to make the video themselves.
PENDORING
2010
We collaborated with Wrestlerish in the creation of this video for the opening of the 2010 Pendoring Awards.
THE BRAND
UNION
Etiket created an über cool AV for Brand Union to celebrate their merge with Fearless Executive and Coley Porter Bell. This interactive book tells their story from past to present and even glimpses into the future.
THOMAS @
Today's teenagers are inundated with media and digital experiences wherever they go. It's no wonder that most of them don't enjoy reading (a largely one-directional form of entertainment) anymore. So we decided to change this. We took Thomas@rock-ster.net and turned it into an interactive digital experience that made readership double and lured the younger generation back into the wonderful world of books.
ON THE DOT
AUGMENTED REALITY
MICROSITE
On the Dot recently expanded their product range to include a more extensive range of options to meet their clients’ needs. They are especially trying to attract publishers based abroad to expand their goods, printed and digital content, into Africa and specifically South Africa. We created a microsite that makes use of Augmented Reality to introduce their new offerings to the international publishing industry.
DIE KAPLYN
To promote Afrikaans singer Bok van Blerk’s new CD, we decided to focus on one of his songs: Die Kaplyn. This powerful song has strong emotional connotations for the men who fought in the Border War, so we gave them a platform to voice their feelings.
MY BUURVROU
Sondag, a well-known Afrikaans pony paper, needed a campaign to drive subscriptions. So we created Sonja, a beautiful young girl who lives next to a perverted man with a camera and introduced her to the world.
ETIKET SHOWREEL 2011
69 REGENCY STREET
R21 CORPORATE PARK
IRENE
PRETORIA
SOUTH AFRICA

e: info@etiket.co.za
p: +27 (0)12 345 5650